http://www.rubberrepublic.com/blog Thu, 11 Mar 2010 15:48:34 +0000 http://backend.userland.com/rss092 en [youtube]http://www.youtube.com/watch?v=qybUFnY7Y8w[/youtube] So a few month's ago, Chris blogged about the importance of shareability, using the example OK Go's inability to set their videos free of the internet (EMI forbade making them embeddable). This was a very good example of how content owner myopia (in this case EMI's) damaged the viral potential of ... http://www.rubberrepublic.com/blog/blog/2010/03/lessons-in-shareability-2-ok-go-have-ok-gone/ Admittedly, the  headline on this blog post is sensational and a little bit dramatic, but it is true to say that a new Paddy Power campaign failed to win approval from the relevant authorities for airing on TV. In light of this, Paddy Power has taken to the campaign to that ... http://www.rubberrepublic.com/blog/blog/2010/03/the-tv-ad-they-dont-want-you-to-see/ The BBC has published a very snazzy, interactive map showing how internet penetration has deepened and spread across the globe between 1988 and 2008. A simple slider enables you to skip through the years, picking out landmark developments at different intervals. Surprisingly, given its size and dominance today, China’s relationship with the ... http://www.rubberrepublic.com/blog/blog/2010/03/visualising-the-internet/ What's so annoyingly complicated about social media buying is that you're not just buying the media, but you've also got to factor in buying the social bit too.  And when it comes to buying social things get a way bit complicated.  After all, buying friends just doesn't work. So how do ... http://www.rubberrepublic.com/blog/blog/2010/03/the-social-media-donut-how-to-buy-social-media/ The Interactive Advertising Bureau, the US trade body for the online advertising industry, has just published its first ever social media buyer’s guide. Some will argue that social media cannot be bought, and as such is earned media. The idea that earnt media and paid media are distinct is something we ... http://www.rubberrepublic.com/blog/blog/2010/02/if-social-media-is-earned-media-then-how-do-you-buy-it/ Following on my previous post about the Social Media Premier League looking at which clubs are doing well at social media, and which haven't got themselves sorted out yet, we've now put together some thoughts about how clubs should be putting together a framework to optimise their social media activity. The ... http://www.rubberrepublic.com/blog/blog/2010/02/developing-social-media-models-for-football-clubs/ Is your Keynote programme being a big fat c**k? At Team Rubber most of us use Mac's all day every day. Ever use the Shift + Apple + 4 screenshot function? We all do. Ever noticed how sometimes Keynote presentations suddenly inflate in size to make you think "Have I accidentally ... http://www.rubberrepublic.com/blog/blog/2010/02/how-to-make-mac-keynote-presentations-smaller-top-tip-default-to-jpeg/ Football and social media are perfect bed-fellows.  Football teams command great allegiance from their fans and accordingly strong communities are built  - each community gathering online to discuss their team's latest game / transfer / scandal.  For the majority, the online community is the only way they can connect with ... http://www.rubberrepublic.com/blog/blog/2010/02/social-media-premiership-football-comparison/ The iFeatures blogs (which we're in the finals of) have launched over at the iFeatures website. Check out our team blog here and all the teams in the iFeatures final here. Our project is called "The Bristol Job" and is a family heist movie about an 11 year old girl who ... http://www.rubberrepublic.com/blog/blog/2010/02/ifeatures-blogs-launch/ 'Tis Rubber Book Club again and hopefully by now, a few copies of 'Connected' will be landing on the desks of our Rubber friends & Book Club Members. Yes 'Connected' may be a bit of a predictable choice: The 'must-read book' that everyone's been talking about - but I ... http://www.rubberrepublic.com/blog/blog/2010/02/rubber-book-club-3-connected/