Comments for Rubber Republic http://www.rubberrepublic.com/blog Thu, 11 Mar 2010 15:48:39 +0000 http://wordpress.org/?v=2.8.5 hourly 1 Comment on #1- The importance of shareability in viral advertising by Lessons in Shareability #2: OK Go have OK Gone. | Rubber Republic http://www.rubberrepublic.com/blog/blog/2010/02/shareability-and-virals/comment-page-1/#comment-3251 Lessons in Shareability #2: OK Go have OK Gone. | Rubber Republic Thu, 11 Mar 2010 15:48:39 +0000 http://www.rubberrepublic.com/blog/?p=1378#comment-3251 [...] a few month’s ago, Chris blogged about the importance of shareability, using the example OK Go’s inability to set their videos free of the internet (EMI forbade [...] [...] a few month’s ago, Chris blogged about the importance of shareability, using the example OK Go’s inability to set their videos free of the internet (EMI forbade [...]

]]> Comment on The social media Premiership – the winners and losers. by The Daily Antoine 24/2/2010 LFC News Digest :: The Empire of The Kop – Liverpool F.C. http://www.rubberrepublic.com/blog/blog/2010/02/social-media-premiership-football-comparison/comment-page-1/#comment-2860 The Daily Antoine 24/2/2010 LFC News Digest :: The Empire of The Kop – Liverpool F.C. Wed, 24 Feb 2010 09:41:04 +0000 http://www.rubberrepublic.com/blog/?p=1553#comment-2860 [...] lead the Premier League on Facebook & Twitter more… (Facebook and Twitter can be easily measured but how do they measure Blogs & [...] [...] lead the Premier League on Facebook & Twitter more… (Facebook and Twitter can be easily measured but how do they measure Blogs & [...]

]]> Comment on If social media is earned media then how do you buy it? by Adam Abu-Nab http://www.rubberrepublic.com/blog/blog/2010/02/if-social-media-is-earned-media-then-how-do-you-buy-it/comment-page-1/#comment-2841 Adam Abu-Nab Tue, 23 Feb 2010 18:20:07 +0000 http://www.rubberrepublic.com/blog/?p=1569#comment-2841 Interesting Dan and yeah - totally earned 'cause always in the first instance the user chooses to go to the owned site upon the advocacy of the user who shared it with them. Interesting Dan and yeah – totally earned ’cause always in the first instance the user chooses to go to the owned site upon the advocacy of the user who shared it with them.

]]> Comment on If social media is earned media then how do you buy it? by Dan G http://www.rubberrepublic.com/blog/blog/2010/02/if-social-media-is-earned-media-then-how-do-you-buy-it/comment-page-1/#comment-2839 Dan G Tue, 23 Feb 2010 16:49:00 +0000 http://www.rubberrepublic.com/blog/?p=1569#comment-2839 So here's a question about the framework: look at sites like OfficeMax ElfYourself and GAP Cheer Factory (and, frankly, the several sites that Impossible Software is enabling). These sites enable a visitor to create a personalized video. In most senses, this is owned media: the site and the template for the video are owned by the brand. However, one must consider what happens to the video after the user leaves. Certainly, it's sent to friends... so it's "viral" and therefore earned. Unlike viral videos, though, this is a bit more than an awareness tactic. The hook of personalization creates an implicit call to action: go back to the owned site and you, too, can elf yourself or create a cheer. So is this owned or earned? So here’s a question about the framework: look at sites like OfficeMax ElfYourself and GAP Cheer Factory (and, frankly, the several sites that Impossible Software is enabling). These sites enable a visitor to create a personalized video. In most senses, this is owned media: the site and the template for the video are owned by the brand. However, one must consider what happens to the video after the user leaves. Certainly, it’s sent to friends… so it’s “viral” and therefore earned. Unlike viral videos, though, this is a bit more than an awareness tactic. The hook of personalization creates an implicit call to action: go back to the owned site and you, too, can elf yourself or create a cheer.

So is this owned or earned?

]]> Comment on If social media is earned media then how do you buy it? by DarrenD http://www.rubberrepublic.com/blog/blog/2010/02/if-social-media-is-earned-media-then-how-do-you-buy-it/comment-page-1/#comment-2835 DarrenD Tue, 23 Feb 2010 13:13:29 +0000 http://www.rubberrepublic.com/blog/?p=1569#comment-2835 Hey Katy - Thanks for your comment .. the issue of transparency is a hot topic! btw ... i've slightly tweaked the post so the link to your blog post is in a different place so it doesn't appear that i have placed your views out of context cheers! Hey Katy –
Thanks for your comment .. the issue of transparency is a hot topic!
btw … i’ve slightly tweaked the post so the link to your blog post is in a different place so it doesn’t appear that i have placed your views out of context
cheers!

]]> Comment on If social media is earned media then how do you buy it? by Adam Abu-Nab http://www.rubberrepublic.com/blog/blog/2010/02/if-social-media-is-earned-media-then-how-do-you-buy-it/comment-page-1/#comment-2833 Adam Abu-Nab Tue, 23 Feb 2010 12:32:02 +0000 http://www.rubberrepublic.com/blog/?p=1569#comment-2833 Hell yeah! Just popping by to say "a well-earned comment, that" :) And there's nothing more satisfying than reporting a very transparent, interrelated viral lift from bought media (which is the awesomeness of tracking). The prime awesomnimity coming from tracking how content placed on a site is then mutually transacted by being satisfyingly spread by its readers - something everyone should gaze over when thinking about reach away from impressions. I think my excitement goes up to even pee myself a little bit more when doing the same from reproductions/replications of stuff. Hell yeah! Just popping by to say “a well-earned comment, that” :)

And there’s nothing more satisfying than reporting a very transparent, interrelated viral lift from bought media (which is the awesomeness of tracking). The prime awesomnimity coming from tracking how content placed on a site is then mutually transacted by being satisfyingly spread by its readers – something everyone should gaze over when thinking about reach away from impressions.

I think my excitement goes up to even pee myself a little bit more when doing the same from reproductions/replications of stuff.

]]> Comment on If social media is earned media then how do you buy it? by katy lindemann http://www.rubberrepublic.com/blog/blog/2010/02/if-social-media-is-earned-media-then-how-do-you-buy-it/comment-page-1/#comment-2831 katy lindemann Tue, 23 Feb 2010 11:11:10 +0000 http://www.rubberrepublic.com/blog/?p=1569#comment-2831 Hmm if my post appeared to be stating that social media couldn't be bought, I've misrepresented myself. I wasnt trying to talk specifically about social media, I was aiming to talk about earned media. My problem is when bought media masquerades as earned - when there's a lack of disclosure. Once it was clear that the GoViral videos are clearly marked as sponsored, I retracted my concerns about that element - if it's made clear that it's been paid for, that it's bought and NOT earned, then that's fine. Sam with the Viral Ad Network - when it's clear that it's an ad/paid-for placement, no probs! But just because you appear on a blog doesn't make it earned, if you've paid to be there. Lots of earned media might result as a consequence of this, just as you might get lots of earned media if you broadcast a particularly provocative or interesting TV ad. Being bought doesn't make it NOT social. If you can comment and exchange viewpoints, have a discussion about the content then that seems pretty social. So for me it's not about social media not being able to be bought. It's about earned media and bought media being separate things (although vastly interrelated) and the need for open and honest disclosure. I'm not anti bought media - it totally has its place! I'm just anti-dishonest behaviour where people are paid to blog and tweet about brands in return for payment without disclosing, which is incidentally against the law, but which it appeared GoViral were trying to encourage. Bought, owned and earned can and should all live very happily together - let's just be honest about what we're doing :) Hmm if my post appeared to be stating that social media couldn’t be bought, I’ve misrepresented myself. I wasnt trying to talk specifically about social media, I was aiming to talk about earned media. My problem is when bought media masquerades as earned – when there’s a lack of disclosure. Once it was clear that the GoViral videos are clearly marked as sponsored, I retracted my concerns about that element – if it’s made clear that it’s been paid for, that it’s bought and NOT earned, then that’s fine. Sam with the Viral Ad Network – when it’s clear that it’s an ad/paid-for placement, no probs! But just because you appear on a blog doesn’t make it earned, if you’ve paid to be there. Lots of earned media might result as a consequence of this, just as you might get lots of earned media if you broadcast a particularly provocative or interesting TV ad.

Being bought doesn’t make it NOT social. If you can comment and exchange viewpoints, have a discussion about the content then that seems pretty social. So for me it’s not about social media not being able to be bought. It’s about earned media and bought media being separate things (although vastly interrelated) and the need for open and honest disclosure.

I’m not anti bought media – it totally has its place! I’m just anti-dishonest behaviour where people are paid to blog and tweet about brands in return for payment without disclosing, which is incidentally against the law, but which it appeared GoViral were trying to encourage.

Bought, owned and earned can and should all live very happily together – let’s just be honest about what we’re doing :)

]]> Comment on The social media Premiership – the winners and losers. by Developing social media models for football clubs | Rubber Republic http://www.rubberrepublic.com/blog/blog/2010/02/social-media-premiership-football-comparison/comment-page-1/#comment-2805 Developing social media models for football clubs | Rubber Republic Mon, 22 Feb 2010 10:50:19 +0000 http://www.rubberrepublic.com/blog/?p=1553#comment-2805 [...] on my previous post about the Social Media Premier League looking at which clubs are doing well at social media, and which haven’t got themselves [...] [...] on my previous post about the Social Media Premier League looking at which clubs are doing well at social media, and which haven’t got themselves [...]

]]> Comment on Blogging the Superbowl ads by DarrenD http://www.rubberrepublic.com/blog/blog/2010/02/blogging-the-superbowl-ads/comment-page-1/#comment-2626 DarrenD Thu, 18 Feb 2010 12:56:30 +0000 http://www.rubberrepublic.com/blog/?p=1513#comment-2626 Hey Helle Thanks for the comment and pointning out the error. Noted and duly corrected! Go Saints! Hey Helle
Thanks for the comment and pointning out the error. Noted and duly corrected!
Go Saints!

]]> Comment on Blogging the Superbowl ads by Helle Tyllesen http://www.rubberrepublic.com/blog/blog/2010/02/blogging-the-superbowl-ads/comment-page-1/#comment-2407 Helle Tyllesen Thu, 11 Feb 2010 10:40:03 +0000 http://www.rubberrepublic.com/blog/?p=1513#comment-2407 Great post about the Superbowl ads, nice to read and watch for us overseas. However, it wasn't the late Bette Davis starring in the Snickers ad...that would be the very much alive Betty White ;-) Great post about the Superbowl ads, nice to read and watch for us overseas. However, it wasn’t the late Bette Davis starring in the Snickers ad…that would be the very much alive Betty White ;-)

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