How do you build anticipation around a horror movie made on a shoestring budget with next to no marketing budget?
In the cutthroat world of movie making, films live and die on back of their opening weekend gross at the box office, which means that any marketing activity that takes place pre-release is essential to whether [...]
Posts Tagged ‘Paramount’
How Paranormal Activity re-wrote the movie marketing rules
Darren Davidson - November 17th, 2009G.I. JOE assets hit the web running.
Kirk H - July 16th, 2009Over the last few weeks, our film and game production departments have been in overdrive, putting together two assets for G.I.JOE: The Rise of Cobra for Paramount.
The first to release at the end of last week was the G.I.JOE: Make the Grade Quiz that lifts the lid on bizarre weapons that have been [...]
