So a few month’s ago, Chris blogged about the importance of shareability, using the example OK Go’s inability to set their videos free of the internet (EMI forbade making them embeddable).
This was a very good example of how content owner myopia (in this case EMI’s) damaged the viral potential of great stuff that people actively [...]
Archive for the ‘Rubber Insight’ Category
Lessons in Shareability #2: OK Go have OK Gone.
Rory A - March 11th, 2010Visualising the internet
Darren Davidson - March 8th, 2010The BBC has published a very snazzy, interactive map showing how internet penetration has deepened and spread across the globe between 1988 and 2008.
A simple slider enables you to skip through the years, picking out landmark developments at different intervals. Surprisingly, given its size and dominance today, China’s relationship with the internet didn’t start gaining serious [...]
The secret behind hitting the Digg spread
Adam Abu-Nab - February 5th, 2010Putting aside your professional expertise in social media, how frequently are you activating your interests online? We all want our online content to have a decent chance of spreading on a popular social bookmarking site. But, there are no easy shortcuts and quite right too. So here’s a lesson from Digg, which rewards those who become an [...]
Rubber on the radio
Darren Davidson - February 3rd, 2010Rubber Republic was up at the crack of dawn this morning to take part in a live debate about advertising on the 5 live breakfast show with Nicky Campbell and Shelagh Fogarty.
The debate centered around the Conservative Party poster campaign featuring David Cameron and a pledge not to cut NHS funding.
The poster campaign became widely [...]
#1- The importance of shareability in viral advertising
Chris Q - February 2nd, 2010We’ve worked on a lot of viral and social media ad campaigns in our time, and one re-occuring factor of whether a campaign’s going to be a viral scorcher or not is the shareability of the campaign’s social object(s).
What’s that mean? Well, you best check out our quick 6-slideshare below inspired by a recent campaign [...]
Perhaps Social Media isn’t for everyone. Yet
Kirk H - January 25th, 2010A New-Year’s post from Vanksen got me thinking- more specifically this part:
Brands must facilitate their own appropriation and distribution by relinquishing a share of control to users, which will ideally reward them with enthusiasm and positive traction in the world of social media. Whether or not you want to seize that opportunity, users are already [...]
Is the wisdom of the crowd being pushed aside by the meanness of the mob?
Darren Davidson - January 15th, 2010A new book is making waves by challenging the idea that open-source is a positive force for good. It looks like becoming one of this year’s most talked about “manifestos” and like last year’s ‘Free: The Future of a Radical Price’, ‘You Are Not a Gadget’ is also penned by an ex-Wired journo.
The book’s writer Jaron [...]
10 predictions for advertising in 2010 | Creativity_Unbound
Andy P - January 8th, 2010Our creative director Matt just sent me this, it’s quick and interesting: 10 predictions for advertising in 2010 | Creativity_Unbound.
Branding the Arrows
Darren Davidson - January 6th, 2010Every year before Christmas, my University friends catch up over a drink or two to share news, stories and celebrate the festive season.
It was left to a chap called Mark to organise this year’s shindig for friends, wives and girlfriends, and he decided to co-ordinate something a bit different from the usual meal and drinks.
Mark [...]
Google Waving goodbye to 2009
Darren Davidson - December 22nd, 2009It remains to be seen if Google Wave will catch on next year, but in the meantime someone has found a novel use for the collaboration tool that is infinitely more fun and intelligent than another end of year list.
US agency Whirled Interactive (hat tip), which created the much shared Pulp Wave Fiction, has produced a round-up of [...]
