What’s so annoyingly complicated about social media buying is that you’re not just buying the media, but you’ve also got to factor in buying the social bit too. And when it comes to buying social things get a way bit complicated. After all, buying friends just doesn’t work.
So how do you deal with planning and [...]
Archive for the ‘Our Thinking’ Category
The social media donut (how to buy social media)
Chris Q - March 2nd, 2010Developing social media models for football clubs
Chris Q - February 22nd, 2010Following on my previous post about the Social Media Premier League looking at which clubs are doing well at social media, and which haven’t got themselves sorted out yet, we’ve now put together some thoughts about how clubs should be putting together a framework to optimise their social media activity.
The initial model we’ve developed for [...]
Lessons from Toyota
Andy P - February 10th, 2010Toyota has problems. Eight Million problems. It’s interesting that this has attracted so much attention from mainstream quality media such as the Today programme. My own interest in Toyota – of which some of you are well aware – is driven by their principles and product development techniques, which are fascinating, and [...]
The secret behind hitting the Digg spread
Adam Abu-Nab - February 5th, 2010Putting aside your professional expertise in social media, how frequently are you activating your interests online? We all want our online content to have a decent chance of spreading on a popular social bookmarking site. But, there are no easy shortcuts and quite right too. So here’s a lesson from Digg, which rewards those who become an [...]
Rubber on the radio
Darren Davidson - February 3rd, 2010Rubber Republic was up at the crack of dawn this morning to take part in a live debate about advertising on the 5 live breakfast show with Nicky Campbell and Shelagh Fogarty.
The debate centered around the Conservative Party poster campaign featuring David Cameron and a pledge not to cut NHS funding.
The poster campaign became widely [...]
Jaron Lanier is very very concerned
Darren Davidson - February 2nd, 2010“Jaron Lanier is worried”, says the leaflet to accompany a keynote speech by the philosopher, digital guru and Virtual Reality pioneer at the Royal Society for the Arts.
Actually, having listened to his talk in person last night, a more accurate description of Lanier’s state of mind on this issue is “very, very concerned”.
Concerned about the [...]
The Bell Curve of Insanity
Chris Q - January 29th, 2010So following on my conversation with the Devil on my Brand Republic Blog, I’ve modelled sane vs insane blog postings and comments derived from a viral campaign (or in fact anything that remotely generates conversation). I’ve called this the “Bell Curve of insanity” as I reckon the sane vs insane ratio of blog comments about [...]
