So a few month’s ago, Chris blogged about the importance of shareability, using the example OK Go’s inability to set their videos free of the internet (EMI forbade making them embeddable).
This was a very good example of how content owner myopia (in this case EMI’s) damaged the viral potential of great stuff that people actively [...]
Archive for the ‘Awesomeness’ Category
Lessons in Shareability #2: OK Go have OK Gone.
Rory A - March 11th, 2010The secret behind hitting the Digg spread
Adam Abu-Nab - February 5th, 2010Putting aside your professional expertise in social media, how frequently are you activating your interests online? We all want our online content to have a decent chance of spreading on a popular social bookmarking site. But, there are no easy shortcuts and quite right too. So here’s a lesson from Digg, which rewards those who become an [...]
Maximise ROI from sports sponsorship. With us;-)
Kirk H - February 4th, 2010We’ve been reviewing past campaigns over the last couple of weeks and have started putting together a few 1-pagers that outline stuff we’ve done. In the first of our CaseStudyMini series that is literally sweeping this post, our Sport Campaigns PDF is ready and waiting.
We’re pretty pleased with the work we’ve done here both direct [...]
iFeatures Kick Off
Matt G - February 3rd, 2010The last few weeks have been a little busy! I entered the iFeatures competition months back but wasn’t aware I was on the scheme until last week when I got a call asking me to meet a writer and producer who had got through to the final 12 without a director. I had had a [...]
3D comes of age…
Matt G - January 17th, 2010I went to see Avatar for the second time on Friday night. The first time I saw it left me so awed I had to go and experience it again.
There are many people saying good things about the film at the moment, but for me, the thing that has impressed me most is the way [...]
How to make a killer viral marketing video. 5 Top Tips
Andy P - January 13th, 2010We’ve put together a handy article for UTalkMarketing: How to make a killer viral marketing video. 5 Top Tips from Rubber Republic.
It’s a nice summary of what we’ve learned in the last ten or so years. Cheers – Andy
It’s a Wonderful mash-up
Darren Davidson - January 11th, 2010If you thought there was enough personal information contained on Facebook already, hang on to your (bra) straps for just one second there.
Two viral campaigns caught my eye on Facebook over the weekend. The first one turned up in a Facebook status update that simply read ‘lilac’. Intrigued, I dug around and spotted similar colour-themed [...]
Up in the Air out of the bag
Kirk H - January 5th, 2010Over the last few weeks we’ve been promoting the film Up in The Air for our client MEC.
The film has a similar feel to “Lost In Translation” and is tipped to bag a hat-full of awards this year. Clooney plays a hard-nosed, commitment-phobic frequent flyer businessman who has some unique philosophies on life.
Our pan-European [...]
No need to de-friend on Facebook with Death Star app
Darren Davidson - December 21st, 2009Facebook brand apps keep getting better, with Adidas taking things a step further with an immersive Star Wars experience which smartly conflates elements of your Facebook friends, Google’s Street View and the movie itself.
Using Facebook Connect, the app enables users to target a friend’s location using Street View, before zapping them into oblivion. The lazer [...]
YouTube reveals first ever most watched list
Darren Davidson - December 16th, 2009It’s pretty hard at this time of the year to avoid end of year round-ups wherever you look.
Twitter loves a list and the end of the decade has fanned the flames of this trend, giving rise to even more lists than usual. The only list I’ve yet to see is the ‘100 best lists ever’.
But, [...]
