We’ve been reviewing past campaigns over the last couple of weeks and have started putting together a few 1-pagers that outline stuff we’ve done. In the first of our CaseStudyMini series that is literally sweeping this post, our Sport Campaigns PDF is ready and waiting.
We’re pretty pleased with the work we’ve done here both direct [...]
Author Archive
Maximise ROI from sports sponsorship. With us;-)
Kirk H - February 4th, 2010Perhaps Social Media isn’t for everyone. Yet
Kirk H - January 25th, 2010A New-Year’s post from Vanksen got me thinking- more specifically this part:
Brands must facilitate their own appropriation and distribution by relinquishing a share of control to users, which will ideally reward them with enthusiasm and positive traction in the world of social media. Whether or not you want to seize that opportunity, users are already [...]
Up in the Air out of the bag
Kirk H - January 5th, 2010Over the last few weeks we’ve been promoting the film Up in The Air for our client MEC.
The film has a similar feel to “Lost In Translation” and is tipped to bag a hat-full of awards this year. Clooney plays a hard-nosed, commitment-phobic frequent flyer businessman who has some unique philosophies on life.
Our pan-European [...]
“Yes, we are all individuals”
Kirk H - January 4th, 2010..or so goes the line in “Life of Brian” This review of Jaron Lanier’s book appear pretty thorough and raises some great points from the book and also from the blogger’s understanding of it. The irony being that a book prefaced with a warning that it will be minced and re-posted across the web, thus [...]
BBC ‘Life”- Latest clip goes to town with sound FX!
Kirk H - December 3rd, 2009Over the last 8 weeks we’ve been working on getting preview clips of the BBC “Life” Nature series out to wide online audiences.
The latest clip has just gone live and I had to post it- the guys at the BBC have added some great sound FX to this footage of Venus Fly-Traps doing their thing. [...]
BBC Life goes down well on Twitter
Kirk H - October 30th, 2009A great Wordle Tag cloud of the combined Tweets we’ve tracked using the #bbclife Immediately it’s a thing of beauty, but also reveals some quite dark word-combos that are frankly terrifying. I feel for the meerkats more than anything…
Is online advertising strangling itself or is it becoming something brilliant?
Kirk H - September 28th, 2009Over the weekend, Matt sent around a link to a great piece on Techcrunch called Let’s Kill the CPM written by Shelby Bonnie, CEO of Whiskey Media
His remarks about the meaningless nature of pure ad impressions reflect thoughts mentioned on this blog and others over the last few years but what caught my attention was [...]
Big-up to Pinsent Masons
Kirk H - September 2nd, 2009This afternoon we got in a bit of a pickle over some legal questions around some proposals we were working on for a (potential) client.
A bit of desk research led us to a very informative page from law firm Pinsent Masons called Out Law all about issues around running competitions with regards to them being [...]
Charming Flashmob…
Kirk H - August 27th, 2009I’m a big fan of comedian Richard Herring and have been since the days of Fist of Fun and TMWRNJ
Having been to his Edinburgh warm-up for his “Hitler’s Moustache” show (which was brilliant) I’ve been following his daily blog Warming Up about how it’s been going. Through his blog and his podcast, he encouraged as [...]
