What’s so annoyingly complicated about social media buying is that you’re not just buying the media, but you’ve also got to factor in buying the social bit too. And when it comes to buying social things get a way bit complicated. After all, buying friends just doesn’t work.
So how do you deal with planning and [...]
Author Archive
The social media donut (how to buy social media)
Chris Q - March 2nd, 2010Developing social media models for football clubs
Chris Q - February 22nd, 2010Following on my previous post about the Social Media Premier League looking at which clubs are doing well at social media, and which haven’t got themselves sorted out yet, we’ve now put together some thoughts about how clubs should be putting together a framework to optimise their social media activity.
The initial model we’ve developed for [...]
#1- The importance of shareability in viral advertising
Chris Q - February 2nd, 2010We’ve worked on a lot of viral and social media ad campaigns in our time, and one re-occuring factor of whether a campaign’s going to be a viral scorcher or not is the shareability of the campaign’s social object(s).
What’s that mean? Well, you best check out our quick 6-slideshare below inspired by a recent campaign [...]
The Bell Curve of Insanity
Chris Q - January 29th, 2010So following on my conversation with the Devil on my Brand Republic Blog, I’ve modelled sane vs insane blog postings and comments derived from a viral campaign (or in fact anything that remotely generates conversation). I’ve called this the “Bell Curve of insanity” as I reckon the sane vs insane ratio of blog comments about [...]
Publicis and the YouTube Bear Pit
Chris Q - December 16th, 2009Everyone has an inner-agency-bitch. Your inner-bitch is most likely to surface when you see another agency’s work. If the work’s from an agency you like you’ll irrationally love it. If it’s from an agency you hate – hate stemming largely from the fact that they work in the same industry as you and are not [...]
Me and Shel Israel
Chris Q - November 13th, 2009So, there I was chatting away to a nice lady (Orla) next to the toilets of the the Lewis Media Centre (there is a relevance) explaining (rather loudly) why I was so excited to hear Shel Isreal talk when – *TAP* (on the shoulder) – and there was the great man himself introducing himself to [...]
Balls out brand borrowing
Chris Q - November 4th, 2009I’ve been over in NYC for the last couple of days, and whilst out in Soho spotted an overly enthusiastic girl selling Obama Condoms. Her pitch was pretty tight – buy one for $5 or go for the ultimate triple stimulus package for $10. I went all out for the $10 stimulus deal. Bang!
Beyond the [...]
£££’s of social media monitoring for FREE
Chris Q - October 20th, 2009For the last few weeks, we’ve been reviewing a whole host of different social media monitoring services in the run up to the Monitoring Social Media event (November 17th) which I’m due to speak at and give some insights into the subject at (Buy tickets here @ special early bird discount here! PLUG OVER)
I won’t [...]
