Author Archive

Lessons from Toyota

Andy P - February 10th, 2010

Toyota has problems. Eight Million problems. It’s interesting that this has attracted so much attention from mainstream quality media such as the Today programme. My own interest in Toyota – of which some of you are well aware – is driven by their principles and product development techniques, which are fascinating, and [...]

How to make a killer viral marketing video. 5 Top Tips

Andy P - January 13th, 2010

We’ve put together a handy article for UTalkMarketing: How to make a killer viral marketing video. 5 Top Tips from Rubber Republic.
It’s a nice summary of what we’ve learned in the last ten or so years. Cheers – Andy

10 predictions for advertising in 2010 | Creativity_Unbound

Andy P - January 8th, 2010

Our creative director Matt just sent me this, it’s quick and interesting: 10 predictions for advertising in 2010 | Creativity_Unbound.

Happy Christmas, Happy New year

Andy P - December 25th, 2009

Seems like an appropriate photo right now (yes, that’s younger me in the picture!):

Have a good holiday, take care, see you in 2010, and thanks

Epic Ad Placement Fail

Andy P - October 24th, 2009

http://failblog.files.wordpress.com/2009/10/epic-fail-duck-ad-placement.jpg

Tom Fishburne – “Corporate Twitter”

Andy P - October 21st, 2009

You may have seen seen this before… tickled me even if I don’t believe Twitter (great tool by the way) will save the world (or even business).

Twitter of course excels at short succinct messages. So do cartoons. Me, I’m hoping for the cartoon equivalent of Twitter. I would use it to Kill Birds. [...]

On The Web, Social Media is Just Media

Andy P - October 7th, 2009

Pithy comment from Adam Tinworth:
Officially bored of the phrase “social media” now. I’m just going to call it “media” and everything else can be “anti-social media”.
…read his full post.

Six Pieces about Sentiment Analysis

Andy P - September 22nd, 2009

I’ve been researching sentiment analysis, and I think I’ve found pieces to suit a range of tastes and interests.
Tasters
First the notes from a 2008 talk given by Lillan Lee from Cornell University. Lee’s topic is “…the flood of interest in: sentiment analysis, opinion mining, and the computational treatment of subjective language.”
This is a good [...]

Video screens hit paper magazines

Andy P - September 18th, 2009

BBC NEWS | Technology | Video screens hit paper magazines
(Posting stories found on the front page of BBC News may not be the most insightful or inspired blogging, but I found this story interesting.)

Outliers

Andy P - September 18th, 2009

Recently some silliness was going on in one of my favourite web forums. Toys were thrown from prams, names were being called, it was all very exciting, but only for drama whores, so being community-minded I went looking for something about internet dramas to remind people to stop with the unacceptable behaviour.
Along the way [...]