Author Archive

The TV ad they don’t want you to see

Darren Davidson - March 9th, 2010

Admittedly, the  headline on this blog post is sensational and a little bit dramatic, but it is true to say that a new Paddy Power campaign failed to win approval from the relevant authorities for airing on TV.
In light of this, Paddy Power has taken to the campaign to that great, big, unregulated, amorphous mass [...]

Visualising the internet

Darren Davidson - March 8th, 2010

The BBC has published a very snazzy, interactive map showing how internet penetration has deepened and spread across the globe between 1988 and 2008.
A simple slider enables you to skip through the years, picking out landmark developments at different intervals. Surprisingly, given its size and dominance today, China’s relationship with the internet didn’t start gaining serious [...]

If social media is earned media then how do you buy it?

Darren Davidson - February 22nd, 2010

The Interactive Advertising Bureau, the US trade body for the online advertising industry, has just published its first ever social media buyer’s guide.
Some will argue that social media cannot be bought, and as such is earned media. The idea that earnt media and paid media are distinct is something we always try keep front of [...]

What stories do people want to share? The most awesome of course

Darren Davidson - February 11th, 2010

Do people prefer to share the good or the bad? Would you rather gossip online or spread stuff that leaves your friends, peers and social networks awestruck?
These are some of the questions the New York Times pondered amid a research project carried out by researchers at the University of Pennsylvania.
The academics studied the paper’s list [...]

Blogging the Superbowl ads

Darren Davidson - February 9th, 2010

The Superbowl might be two days old (an eternity in the blogosphere these days if my esteemed colleague Adam Abu-Nab or the Abu-nator to those on Twitter is to be believed), but despite being in danger of pushing ‘old’ news I wanted to share my favourite ads from the NFL’s showpiece final.
America’s annual TV ad [...]

Twitter outage during Superbowl silences voices

Darren Davidson - February 8th, 2010

One of the curious things about Twitter is that the service doesn’t always deliver on what you’d expect from something that is endlessly talked about.
Amid the hype, celebrity endorsements and impressive growth rate (although the steep curve has flat lined of late), it’s sometimes forgotten that the company is essentially still quite small.
According to reports, [...]

Rubber on the radio

Darren Davidson - February 3rd, 2010

Rubber Republic was up at the crack of dawn this morning to take part in a live debate about advertising on the 5 live breakfast show with Nicky Campbell and Shelagh Fogarty.
The debate centered around the Conservative Party poster campaign featuring David Cameron and a pledge not to cut NHS funding.
The poster campaign became widely [...]

Jaron Lanier is very very concerned

Darren Davidson - February 2nd, 2010

“Jaron Lanier is worried”, says the leaflet to accompany a keynote speech by the philosopher, digital guru and Virtual Reality pioneer at the Royal Society for the Arts.
Actually, having listened to his talk in person last night, a more accurate description of Lanier’s state of mind on this issue is “very, very concerned”.
Concerned about the [...]

My late night encounter with Venus Williams and Google

Darren Davidson - January 25th, 2010

While lying in bed last night I was keen to find out the score of Venus Williams’ fourth-round match in the Australian Open (like you do).
I had been watching the match on my laptop. It was a good match in what looked like very hot, uncomfortable conditions. Venus had lost the first set against a [...]

Are trolls bad for our health?

Darren Davidson - January 20th, 2010

According to actual scientific evidence, the internet has the power to turn normal people into complete idiots.
These idiots inhabit forums, threads, message boards, blogs and discussion groups posting inflammatory, extraneous, or off-topic comments, with the primary intent of attacking other users, derailing the conversation or provoking an emotional response.
The internet slang terms for these creatures [...]