Signup to our monthly newsletter Viral Intelligence for free insights and news:
Rubber Republic News Flash: 16 February 2007
Pay per post move into videos
Much maligned blog ad network PayPerPost is to launch new ad offerings including the video capabilities.
Not a huge amount of info is available on this, however the first stories coming out of industry site ClickZ report that there will be three video ad offerings: advertisers will be able to pay bloggers to create videos about their goods and services, as well as run pre- and post-roll ads around blogger-produced spots.
In a viral marketing environment where seeding / media placement is becoming critical to get initial eye-balls, this is an interesting development. When I first heard that PayPerPost were adding video capacity I'd imagined that they may be looking to move onto the viral seeding territory - paying individuals to place content for brands, however PayPerPost seem to be stuck in a product-based mentality.
Predictions for the next year, include new services which offer a more formalised pay-per-placement service, helping guarantee eye-balls for virals - something which clients are now demanding.
