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Rubber Republic News Flash: 31 January 2007
Barry bounces back
This viral's been around for a while, and is a classic example of sub-viral really creating a great buzz around a product.
www.cillitbangremix.com
Before this spoof techno re-mix, Cillit Bang were renowned for one of the biggest online marketing faux-pas's of the decade when they accidentally insulted a blogger by posting a message from Barry Scott in reply to a piece the blogger had written about his long lost dad. It was a truly bizarre incident and created masses of bad publicity for them.
Check out the story
here
Anyway, this techno re-mix spoof certains lightens the mood for them and is a truly viral piece - in complete contrast to the previous attempts by their big-buck agency (who I think are JWT).
