Over the last few weeks we’ve been promoting the film Up in The Air for our client MEC.
The film has a similar feel to “Lost In Translation” and is tipped to bag a hat-full of awards this year. Clooney plays a hard-nosed, commitment-phobic frequent flyer businessman who has some unique philosophies on life.
Our pan-European campaign is taking this film footage and other online assets to a wide audience and this week saw the release of a video player that hosts all pieces of footage together in a shareable, embeddable way- here’s a look at what it does:
