The South West RDA
The Brief
The South West RDA are responsible for promoting the South West as a region of excellence in the Creative Industries. They wanted us to help them reach out and communicate this message into the creative community, both within the region, and in key talent catchment areas (London and the rest of the UK).
What we produced
‘The Harvest: Creatives Grow Better in the South West’, a short comedy film revealing how and why creativity is so strong in the region. The film sparked huge amounts of online buzz and chatter in exactly the right audiences
See it for yourself at http://uk.youtube.com/watch?v=q3wAH77ZWJU.
With blog postings on some of the UK’s, Londons and the worlds top creative blogs, the film reached its intended audience effectively, and has since been broadcast on TV, and featured in cinemas and public display screens in the South West region.
In addition the film was backed up by a microsite at CreativeJuices.org.uk, and offline PR campaign in which bottles of cider bearing a link to the microsite URL were distributed to top creative agencies in London
The pay off
The film has attracted over 180,000 views to date, with 50,000 views coming in the first three weeks of the campaign.
