Signup to our monthly newsletter Viral Intelligence for free insights and news: Email:

Rubber Republic News Flash: 29 October 2007

The world's longest commercial

To promote their new non-stop service from Dubai to Sao Paulo, Emirates have filmed a guy called Fernando Ferreira talking about his home country - Brazil - non-stop for 14 hours and 40 minutes non-stop (the time it takes to fly from Dubai to Sao Paulo).

From the bits I've seen through YouTube, Fernando really manages to pull this off well - creating an amazingly engaging film + also a great promo for Emirates.

Check out the full campaign at www.NonstopFernando.com.

Or watch the condensed Fernando YouTube clip.

More news from Rubber Republic 15/05/08 Youtube Toppers(ish) 14/05/08 Sinatra Squirrel 14/05/08 One-dimentional virals 13/05/08 Viral seeding law to be introduced on May 26th 12/05/08 Some are calling it Web 3.0.... 12/05/08 Rubber viral masterclass with Knexus 12/05/08 Online Video Stats 02/05/08 Opinion Tracker buzz 01/05/08 Ultimate Dog Racer flies from the traps! 18/04/08 Granny Storage > News archives