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Rubber Republic News Flash: 13 July 2007

Superheros r us!

We've launched our latest viral campaign in partnership with entertainment site Heavy.com, this time to promote the Sci-Fi channels "Who wants to be a super hero" programme.

The film "Superhero next door" is the latest addition to our Kensington Report series of spoof news documentaries.

The film was shot by our sister company Rubberductions, and all creative was developed in-house in partnership with Heavy's team in New York.

The viral is similar to our recent Triumph campaign, taking a longer format at around 3 mins, and is designed as true advertainment - by incorporating the product within the creative.

Check it out here

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