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Rubber Republic News Flash: 04 June 2007
What goes up must come down
This is a v.interesting blog article about the highs and lows of social networking sites.
Basically it points about that what goes up often comes down (with a plateau inbetween), and this is especially true of community-driven sites.
The key thing to consider about social sites is the "social" bit of them. They're essentially like bars on the high-street, and we've all seen the latest trendiest bar come and go and often make money riding the trend.