Author Archives: DarrenD
Is this a J.J. Abrams easter egg?
I loved the viral marketing campaign for Cloverfield almost as much as the film itself. The buzz around the first …
#kittencamp tackles election issues over a beer or two …
Last night’s inaugural #kittencamp got off to a beery General Election-themed flying start, with talks from the Albion creative behind Slapometer and …
New internet meme anyone?
This week’s NMA UGC viral video chart has drawn attention to the ‘Gap Yah’ student phenomenon, which appears to be …
Cog meme is still fresh as a daisy
This week’s NMA Viral Brand Chart reminded me that the cog meme which first came to prominence with the Honda …
RIP internet meme
I was saddened to read that massively popular internet meme ‘Hitler finds out … ‘ is as doomed as the …
NMA viral video chart insight
The much-anticipated launch of Apple’s iPad earlier this month was one of those online calendar events millions of people look …
Viral Ad Network partners with New Media Age
How do you measure the success of an online video campaign? Is success based on the weight of views or …
The TV ad they don’t want you to see
Admittedly, the headline on this blog post is sensational and a little bit dramatic, but it is true to say …
Visualising the internet
The BBC has published a very snazzy, interactive map showing how internet penetration has deepened and spread across the globe …
What stories do people want to share? The most awesome of course
Do people prefer to share the good or the bad? Would you rather gossip online or spread stuff that leaves …
Blogging the Superbowl ads
The Superbowl might be two days old (an eternity in the blogosphere these days if my esteemed colleague Adam Abu-Nab …
