Author Archives: benw
Look Mummy! I’m a TRANSFORMER!!!!
I love this. Really I do. Augmented reality has been kicking around for a while now but is starting to …
BBC South Pacific
From today we’re working on a little project with our friends at the BBC Natural History Unit in Bristol- getting …
Sky News Cameras Hit Rubber Republic’s London Office
Barely freshly shaven from his appearance on the BBC Today programme, Matt was kindly invited to talk a few things …
Oh Yeah? Prove It. Measuring Value in Social Media
Useful blog piece on hard metrics and anecdotal evidence for the value of social media. Via Power Shift – Social …
Rubber Republic start a bit of scaremongering for Friday the 13th
How’s this for a timely story? We’ve been commissioned by Paramount and MEC Global to run an online PR campaign …
Shiny new case studies
We’re doing a quick refresh of our case studies; one looking at the ‘creatives grow better in the South West’ …
Drug mule dogs and speaking baggies
FRANK, the drugs information and advice service, has launched a campaign raising awareness about the risks of cocaine use with …
Youtube Orchestrates a Symphony of Marketing Genius
A campaign that has just grabbed my attention is the Youtube Symphony Orchestra. It certainly seems to have captured the …
Skills charity uses comedy animation Dudecorp to connect audiences with greatplaces2work
This is a story about a kind of advertising that we like a lot: about what Claude Hopkins called service, …
Fantastic Contraption
This is a great game that I found out about the other day: http://fantasticcontraption.com/ (thanks, Jay is Games!). I love …
Does Google’s personalised search suggest a shift from intention to attention?
If you’re a Google account holder (e.g. you use a Google service like Gmail, AdWords, Analytics etc), you may have …
Marketing to Teens: games lead the way
eMarketer have a great article about reaching 12-21 year olds with gaming. Great statistics include: 90% of 12-21 year olds …
