There are many companies who make films for the internet. But not many have been doing it as well, or as long, as we have.
We are a collective of writers, film-makers, compulsive content sharers and digital tinkerers, all united in the belief that if anything has a hope of getting shared it needs to be pretty remarkable in the first place.
Writing is at the heart of what we do. We conceive, shoot and post-produce the majority our content. Having done this for over a decade, we have more experience (and a few awards to boot) than many others who claim they can do the same.
It’s impossible to guarantee success without knowing how our films will reach their audience. So every project we undertake also comes with its own activation strategy which we plan at the same time as writing the concept. This is a bespoke combination of blogger outreach, PR, native placements, media partnerships and video syndication.
We use this knowledge of where people will watch our films to write ideas and scripts they will love. We then shoot them with awesome web native crews to make films that are far from the norm.
Based on confidence in our approach, we can provide a guaranteed baseline of results. However, we are also happy to collaborate with other agencies to make sure the films we make reach their audience in a well planned way.
The world has…issues. Climate change; inequality; division; ketchup in individual sachets.
Doing something about it isn’t just a job for scientists or politicians. Advertising has a role to play. Businesses have a role to play. It matters how companies operate.
As individuals and collectively as a company, we want Rubber Republic to do business right – to benefit wider society, not just shareholders.
And we look to work with brands and agencies who want to do business right, too.
That includes things like:
(To keep track of this stuff, we’re becoming a certified B Corp business. It’s good. You should think about doing it as well.)