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2016 February

23 Feb '16

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How and why you should be measuring share-to-view ratios

KPIs! AVE! RTs! Balanced scorecards! Unique pageviews! Percent possession in the opponent’s final third! Everybody loves a ‘success metric’. (Or, let’s be honest, what many of these things end up being in reality: a vanity number.)

But, for all the … Read More