I’m sure you don’t need persuading that a seeding strategy is crucial. But you might need ammunition for someone else less convinced?
This Fora.tv interview is a very compelling explanation of how entertainment properties (and brands) need to think about promoting interesting content online:
- Do NOT be proprietorial, make sure your content goes far and wide
- DO consider seeding this content ahead of the official launch
- Do NOT assume that your original content will appeal to everyone
- DO fragment & share relevant videos matched to niche interests / tastes
But this interview with Conan O’Brien is as relevant to any content provider who has genuinely remarkable content and wants to make sure that both their social and their more conventional media strategies work in harmony.
It is less than 3 minutes long, and I’d highly recommend watching it.