Last week we got the nod from the almighty JWT to seed a video for the Male Cancer Awareness Campaign and we couldn’t wait to get cracking.  We’ve been absolutely delighted with the coverage so far and have even had one or two fanboy moments over posts on Buzzfeed, Nuts and The Daily What.

The short film, (shot by photography legend Rankin) was made in an effort to educate young men about testicular cancer and combat the culture of embarrassment that surrounds male health in general.  UK glamour girl and page 3 veteran Rhian Sugden lends her assets, and I won’t ruin the twist for you but let’s just say this girl has got serious balls.

The video itself is fantastic and thought provoking, but be warned it’s probably a bit NSFW so if you’re of a sensitive nature avert your eyes.

For more information head over to http://touchingmyself.org/