2010 has definitely been a great year for brands going viral. After a relatively slow start to year with only the Old Spice campaign adding any spice to the digital marketing sphere, things hotted up around the World Cup with Nike’s Write the Future campaign and then continued strongly throughout the rest of the year with Gillette’s Roger Federer trick shot viral and peaking with DC Shoe’s Gymkhana series.
One of the most interesting insights we’ve pulled out of our Viral Brand Chart infographic is the near trebling of Facebook shares in the second half of the year (in comparison with the first half), and the associated increase in *average-views-per-viral* accordingly – meaning that if now your campaign goes *viral* it’s more likely to sustain its virality for longer due to the wider extent of sharing within Facebook.
Anyway, I hope you enjoy this infographic – which is based on weekly data from Rubber Republic’s Viral Ad Network. And if you’d like any more info, we’re @Rubber_Republic
from @Rubber_Republic thanks to the www.ViralAdNetwork.net
Pingback: I brand più virali del 2010 [infographic] | social media analyst
Pingback: PSFK » The Most Shared (Viral) Brands of 2010
Pingback: The Most Shared (Viral) Brands of 2010 | trends trendory trend
Pingback: Las marcas más virales del 2010 [infografía] | Isopixel
Pingback: Most Viral Brands of 2010 « PITACO
Pingback: expectativas de Medios Sociales en 2011 | AIPMM México
Pingback: What Does a Viral Video Look Like? | TV Mole