Someone around here (Ben? Rory?) keeps advocating ‘be useful and interesting’ as a social ethic. Can’t argue with that. In, say, a web forum it would be pretty high-class behaviour. Along with ‘repeat in-jokes’, ‘post when drunk (but not too drunk)’ and ‘share lolcats (but not too often)’

Anyway, me and Adam and Ally got to talking about it – does it apply to advertising?

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