Admittedly, the headline on this blog post is sensational and a little bit dramatic, but it is true to say that a new Paddy Power campaign failed to win approval from the relevant authorities for airing on TV.
In light of this, Paddy Power has taken to the campaign to that great, big, unregulated, amorphous mass of electronic information where anything goes and it does so it can be seen by the world. In short, the internet.
Rubber Republic is handling the seeding and online PR side of the campaign. You can watch the ad below: