A friend of mine said to me recently that it doesn’t feel like Christmas until the seasonal Coca-Cola ad campaign breaks and Starbucks starts selling coffee in festive cups.
She will probably love Coke’s new idea to promote its annual Christmas push, which will see the brand “incentivising” buskers on the London Underground to include its ‘Holidays Are Coming’ jingle in their repertoire over the festive period.
You can read Rubber Republic’s take on this in a BBC news report on the story here.
Personally, we all love the idea. As one member of the team said: “You always remember what a busker plays…you hum the tune for days.”
In other words, it’s a truly infectious viral idea, but played out in the real world, instead of a digital space. What’s more, wasn’t it Coke that popularised the depiction of Father Christmas as wearing red and white?
It’s true – I probably remember the last 5 songs from buskers and the instruments played. There’s one guy at Tottenham Court Road who’s dreadful at the tabla and I’m sure this simple jingle would be a welcome reprieve.
The only thing Coke could do to make this more infectious in the commuter’s subconscious is to get the buskers to whistle it.
But now for a decent Xmas playlist campaign:
http://melex.posterous.com/christmas-love-the-making-of-a-decent-holiday-0
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