If the idea behind a viral campaign for climate change group 350.org is to make people take the threat more seriously having nine supermodels strip to their smalls is perhaps not the best way to persuade people it’s a bad thing.

If a warmer planet results in scantily dressed supermodels, some might conclude climate change is a good thing. Notwithstanding that the ad trivialises a serious subject; we learn nothing about climate change and it might alienate a large part of the female audience, some of us at Rubber Towers quite like this new viral. We can’t think why.

However, if the viral campaign is designed purely to generate a bit of PR and easy headlines with a bit of harmless titillation, it’s bang on the money. See what you think …