From Paul Armstrong: 10 things about social media you should know and pass on to your client.

I can’t argue with a single one of ‘em; here’s Number 6 for your pleasure:

“6) The new content ecosystem is about earning trust to continue the dialogue not get in the door and push, push, push. What are you adding to the conversation?”

Nicely stated, the rest are equally pithy; check ‘em out.