To promote their new non-stop service from Dubai to Sao Paulo, Emirates have filmed a guy called Fernando Ferreira talking about his home country – Brazil – non-stop for 14 hours and 40 minutes non-stop (the time it takes to … Read More
Interesting post at mocoNews.net discusses 10% response rate in mobile. Most of our campaigns are web-based, but we’ve done some mobile and we know the issues for both are similar. Key points we liked:
Through our Viral Manager tracking service, we track millions of viral campaign interactions and collect huge amounts of data on the users who interact with our campaigns. Our team use this info to develop great campaigns.
Like all the greats of music, Radiohead are not only geniuses at music but also at marketing. A few years back, Radiohead pioneered the use of video on the net with their blips (30 second music videos) for OK Computer, … Read More