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March 14, 2007

easyJet campaign takes off!

Our campaign for easyJet was finally launched last week. Ever since we’ve been slowly seeding the campaign around the web. The seeding process will run over a 4 week process, with a mixture of natural seeding through free sites, and also paid for placement on key tactical sites.

There already seems to be a buzz around the campaign, with industry mag Brand Republic carrying a piece on it.

The campaign itself is called the Ningotiators and is aimed at promoting easyJets new hotel venture easyJetHotels.com.

Check out the campaign
here

Check out the buzz
here