Our campaign for easyJet was finally launched last week. Ever since we’ve been slowly seeding the campaign around the web. The seeding process will run over a 4 week process, with a mixture of natural seeding through free sites, and also paid for placement on key tactical sites.
There already seems to be a buzz around the campaign, with industry mag Brand Republic carrying a piece on it.
The campaign itself is called the Ningotiators and is aimed at promoting easyJets new hotel venture easyJetHotels.com.
Check out the campaign
Check out the buzz